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Luxury Marketing

A home is considered a luxury property when it falls into the top ten percent of its local market. Since every area and market is different, there is no magic price point that defines luxury. A waterfront home may be considered luxury in one town, while a horse property may be considered luxury in another town.

Buyers that are looking for a luxury property search online just like other buyers. However, simply putting a listing on the multiple listing service (MLS) is not enough to sell a luxury property. We will need to work together to develop a market plan that is designed to specifically target buyers that are looking for the lifestyle your home offers. Some of the things we may consider include:

  • Electronic marketing through geotargeted web ads

  • Digital advertising on sites such as the, and others

  • Print ads with duPont Registry, Prestige Magazine, Unique Homes, etc.

  • Twilight and drone photography (in addition to the professional photoshoot I offer all my clients) 

  • Custom home tour and / or lifestyle video

  • Custom 4-color property brochure and / or custom direct mail postcards

  • Catered open house for luxury buyer agents (currently not available due COVID-19)

In addition to putting together a customized luxury plan specifically for your property, my affiliation with my brokerage grants me access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. This will afford you with advantages that no local firm or international competitor can hope to match.

Contact Chip Hornbeek Realty today to discuss marketing your luxury property.